Increasing the business potential through online marketing experts
Today digital marketing services are becoming prevalent and stand as a beacon for skilled online marketers, adept at unleashing business potential and fostering robust brands, be it for established ventures or burgeoning enterprises. It’s a prevailing practice for organizations across the US, Canada, and Australia to enlist the expertise of talent, outsource digital marketing projects, or hire full-time employees to steer ongoing campaigns. Renowned for their prowess, online marketers have set an unparalleled standard of excellence, consistently elevating digital presence and driving substantial returns on investment for organizations worldwide.
In this blog post, we will explore the immense potential of online marketers to add value to businesses. Additionally, we will discuss effective strategies for hiring talent and leveraging their expertise to conduct successful marketing campaigns.
Table of Contents
Scope of Online Marketing in 2024
Traditional marketing has already been a past strategy. There is no denying the fact that every small or big business has swiftly adopted online marketing strategies. According to the Word Stream report; the compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. 63% of businesses have already increased their digital marketing budgets in recent years. On top of this, 94% of small businesses plan to increase their marketing spending in 2024. So, it is pretty clear that the only way to survive the competitive market is to have a killer digital presence. Some of the latest trends that can be seen in the future playing a vital and powerful online marketing strategy include the following:
Mobile Marketing
With nearly ubiquitous ownership of mobile phones, mobile marketing emerges as a cornerstone in the marketing landscape, offering unparalleled reach to virtually every individual. In a world where there’s an app for virtually everything, from shopping to education, self-care to healthcare, banking to taxing, and government services to shopping, the trend of developing apps continues unabated.
Video Marketing
Witnessing a meteoric rise, video marketing emerges as the swiftest and most impactful method of engaging audiences. Its allure lies in its ability to captivate viewers through compelling audio-visual narratives, effectively conveying the company’s message while bolstering customer engagement and maximizing returns on investment.
Email Marketing
Positioned as the cornerstone of brand communication, email marketing necessitates a strategic approach aligned with business objectives and customer profiles. Utilizing professional templates and integrating social media content, email marketing endeavors to maintain quality standards while embracing trends such as mobile-friendly animated emails.
Social Media Marketing
With social media platforms constantly evolving, social media marketing wields considerable power in orchestrating innovative and effective marketing campaigns. From harnessing emerging technologies to surpassing customer expectations, strategies like live video streaming, Instagram stories, and social chats redefine the marketing landscape.
Search & SEO Marketing
Integral to digital marketing, search, and search engine optimization strategies undergo continual evolution, necessitating marketers to adapt their approaches to audience targeting. Key trends like Google’s Keyword Planner, Moz’s Keyword Planner, and quality content complemented by personalized SEO campaigns remain pivotal in optimizing search ranking and engaging target audiences.
Marketing is no longer about the stuff that you make, but about the stories you tell. Seth GodinFounder
Who Can Justify The Job Of Online Marketers?
The digital marketer’s primary responsibility is to enhance the brand value of the business through the implementation of online campaigns, including paid initiatives, to drive consistent traffic to the company’s website and generate leads. They must possess the ability to leverage various digital channels effectively to ensure the company achieves its profit targets by expanding its reach.
In the realm of digital marketing, individuals often undertake diverse roles utilizing platforms such as social media, email, blogging, digital advertising, and more to connect with customers. Whether working as a consultant or within a digital marketing role, key responsibilities include strategizing, executing, and analyzing marketing campaigns, alongside brand-building efforts, to establish a strong online presence for the client or company. In addition, the digital marketer is responsible for email marketing, social media marketing, pay-per-click advertising, and search engine optimization (SEO).
A digital marketer possesses a combination of technical and creative skills including strong marketing, writing, and communication skills, data analysis skills, creativity, and technical skills. To apply a successful marketing strategy, a company needs to hire a team of digital marketing managers, and other team members who can work on marketing tools and technologies such as analytics software, social media platforms, or content management systems. A perfect online marketing team has the following team members:
Digital Marketing Manager: Responsible for managing the development and execution of the company’s digital marketing strategy, ensuring alignment with business objectives and maximizing online presence. A digital marketing manager manages client communication, understands the end goals, and develops strategies to complete the tasks.
SEO/SEM Specialist: An, SEO specialist is titled as the team leader of the digital marketing team. The person is responsible for developing the SEO strategy along with the manager and deploying the team to conduct the SEO activities for on-page SEO and off-page SEO. The person has expertise in designing SEO campaigns that can boost the search engine ranking of the businesses thus generating organic traffic.
SEO Executives: An SEO executive is a technical person, who has the skills to conduct SEO activities like audits, posting blog posts, creating backlinks, and implementing online marketing campaigns. An SEO executive must have the talent to work in a diverse environment as he is working on various activities.
Social Media Manager: The person is a specialist responsible for designing the campaigns for social media platforms. The person has the skills to create social media campaigns (Facebook, Instagram, Twitter) by creating compelling content and fostering meaningful engagement with the target audience.
Content Strategist: With the increasing market competition, it is important to curate and disseminate valuable, pertinent, and consistent content to captivate and retain a defined audience, driving brand awareness and customer loyalty. A content strategist creates optimized SEO- friendly content creating blog posts, articles, press releases, social media content, and so on.
Email Marketing Specialist: The person is responsible to create and manage email marketing initiatives, including campaign creation, template design, and performance analysis, to optimize audience engagement and conversion rates. In addition, the email marketing specialist manages client communication along with the digital marketing manager.
PPC Specialist: A PPC specialist manages pay-per-click advertising campaigns across platforms like Google Ads, conducting keyword research, and implementing strategies to enhance campaign effectiveness and ROI. He also coordinates with the design and SEO team to ensure that the overall digital marketing objectives are achieved.
Due to constraints faced by small businesses and startups in assembling a full-fledged digital marketing team, many opt to outsource these tasks to remote teams. This approach allows organizations to delegate either specific tasks or the entire digital marketing process. For instance, a company might choose to hire a remote digital marketing manager, SEO executive, and content writer individually. Alternatively, they could entrust the entire digital marketing project to an agency with a global clientele.
Why Hire Online Marketers?
In the last decade, hiring experts, especially in the IT, healthcare, and marketing sectors has proved to be a wise step towards achieving the organization’s objectives. Even the top 5 world companies like Google, Microsoft, and Adobe have opted to outsource their digital marketing projects.
Over a period, it is proven that dedicated resources who can work on digital marketing projects prove to be a better choice than utilizing the in-house teams. The top 5 reasons for hiring online marketers are:
Diverse Technical Proficiency
To run online projects, there is a need to have expertise in the field. Many digital marketing agencies are working to deliver the best services and have achieved remarkable achievements helping many companies reach on top of search engines.
Cost-Effective Workforce
Benefitting from its surplus talent and developing economy status, digital marketing agencies offer skilled professionals at competitive salaries. This affordability makes it an appealing destination for companies seeking talent, especially in the US and Canada offering cost-saving digital marketing professionals.
Adaptive Expertise
Renowned for their versatility, online marketers excel in navigating diverse technologies. From basic SEO techniques to applying AI strategies, professionals have set the industrial benchmark. They have gained thriving success in multicultural settings and accommodating themselves to varied needs.
Strong Communication Skills
One of the important aspects of digital marketing professionals is their strong communication skills as marketing practices require continuous client communication, and effective skills to write optimized content and drive campaigns. The agencies conduct various trainings and workshops to improve the communication skills of online marketers.
How to Start Hiring Online Marketers?
Professionals look for jobs on job portals like LinkedIn, and Indeed. These portals have a good database of candidates from fresher to expert level. By sitting in New York, you can search the talent residing in other countries and hire them.
In addition, various agencies like Maxxmann are operating to provide global talent. They closely work with industrial verticals and know the staffing requirements. With their talent acquisition. Through their flexible contract hiring model, organizations can pick the best online marketers. You can schedule a call to discuss your requirements
By discussing your talent needs, the company can provide you with a pocket-friendly solution where you can hire online marketing experts on a contract basis for the long term or short term. The onsite and offsite hiring options are provided to serve the varied needs of the clients.
If you are unsure about how to assess the calibre of hiring candidates in a diversified market or aren’t sure if the new hire will be able to perform at the expected level, having a local talent partner proves an add-on to your hiring project. Also, you can comfortably choose the people who are ready to work with the time zone preferences.
Forward Path
For youth, remote work culture is the new normal. After COVID-19, working from home has gained momentum and skilful candidates are ready to work in remote settings in the coming times, the trend of outsourcing online marketing projects will continue. There will be a greater need for experts who are aware of digital marketing practices and have the updated knowledge to drive digital success. So, if you are on your way to outsourcing your online marketing project, you should go ahead and hire a talented team!